AGENCIES, FREELANCERS & CONSULTANTS

Selling your expertise profitably
starts with choosing the right clients

This free workshop shows you exactly to how to qualify sales opportunities — the first and most important step toward getting paid for the value you create.

You’ll walk away with a solid foundation for building stronger positioning, charging higher prices and winning more profitable clients.

📆
Next open workshop:
June 26h, 14:00 – 17:00 CET

🧑‍🎓
Each workshop is limited to just 6 participants — so you get direct feedback, personal attention and space to ask the questions that matter.

Interested? Book a short call with me and we’ll see if it’s a good fit.

Book a short call with me today

“It’s night and day compared to what I was doing before.“

AGENCIES, FREELANCERS & CONSULTANTS

Selling your expertise profitably
starts with choosing the right clients

This free workshop shows you exactly to how to qualify sales opportunities — the first crucial step toward getting paid for the value you create.

You’ll walk away with a solid foundation for building stronger positioning, charging higher prices and winning more profitable clients.

📆
Next open workshop:
June 26th, 14:00 – 17:00 CET

🧑‍🎓
Each workshop is limited to just 6 participants so you get direct feedback, personal attention and space to ask the questions that matter.

Interested?
Book a call with me and we’ll see if it’s a good fit.

Book a short call with me today

“This was different. This gave me a clear process I can follow, every day. And it gave me confidence to actually do it. It’s made a real difference.”

Owner, Creative Agency

AGENCIES, FREELANCERS & CONSULTANTS

Selling your expertise profitably
starts with choosing the right clients

This free workshop shows you exactly to how to qualify sales opportunities — the first crucial step toward getting paid for the value you create.

You’ll walk away with a solid foundation for building stronger positioning, charging higher prices and winning more profitable clients.

📆
Next open workshop:
June 26th, 14:00 – 17:00 CET

🧑‍🎓
Each workshop is limited to just 6 participants so you get direct feedback, personal attention and space to ask the questions that matter.

Interested?
Book a call with me and we’ll see if it’s a good fit.

Book a short call with me today

“This was different. This gave me a clear process I can follow, every day. And it gave me confidence to actually do it. It’s made a real difference.”

Owner, Creative Agency

Workshop 1

Qualifying Opportunities

If you're tired of deals that keep getting delayed, this is your chance to master one of the most misunderstood and overlooked parts of agency sales: qualification.

In this introductory workshop, you’ll learn how to:

  • Identify the right prospects—those who truly need your product, have the budget, and are ready to make a decision.
  • Spend less time chasing dead ends and more time closing deals that matter.
  • Speed up your sales cycle and improve cash flow.
  • Build a healthier pipeline and gain a clearer picture of future sales.

 

Workshop 2

Discovering Value

In this second workshop, you’ll be introduced to a proven method for uncovering the value your agency creates for clients—and, most importantly, learn how to get paid your fair share for creating that value.

In this hands-on session, you’ll discover how to:

  • Ask the right questions to uncover your client’s biggest business challenges.
  • Collaborate with clients using design thinking exercises to co-create a compelling business case for your solution.
  • Clearly position your agency’s expertise and ability to produce tangible client outcomes.
  • Gather all the information you need to create proposals that justify higher fees.

 

Workshop 3

Pricing & Proposals

In this workshop, you’ll be introduced to a step-by-step approach that will help you confidently request higher fees and build proposals that convert opportunities into paying clients.

You’ll walk away knowing how to:

  • Set pricing that reflects the true value of your services, not your costs or market rates.
  • Build value-driven proposals that clearly demonstrate ROI to your clients.
  • Present and defend your pricing convincingly, even in competitive pitches.
  • Create proposals that get faster approval and higher conversions.

 

Workshop 4

Gaining Commitment

In this final workshop, you’ll discover how to close deals by demonstrating the full value of your solution. You’ll replace the high-pressure tactics of traditional sales with a new approach to gaining commitment, in which you guide—not push—your clients towards a decision.

You’ll leave the workshop knowing how to:

  • Prevent and handle common objections before they arise.
  • Gain support and approval by positioning your proposal as the best-fit solution.
  • Negotiate terms and conditions while handling difficult procurement departments.
  • Create win-win outcomes that build trust and long-term relationships.