Too many agencies undervalue and undersell their expertise. These workshops solve that problem by showing you how to transform the value you create into higher prices… unlocking bigger profits and the financial success you deserve.
After just four sessions, you’ll have an easy-to-follow process for communicating and capturing the value your expertise creates.
Plus, unlike traditional training, four weeks of post-workshop coaching & support is included as standard to help you apply what you’ve learned to real-world projects.
Workshop 1
Qualifying Prospects
If you’re tired of deals that keep getting delayed, this is your chance to master one of the most misunderstood and overlooked parts of agency sales: qualification.
In this introductory workshop, you’ll learn how to:
- Identify the right prospects – those who truly need your product, have the budget, and are ready to make a decision.
- Spend less time chasing dead ends and more time closing deals that matter.
- Speed up your sales cycle and improve cash flow.
- Build a healthier pipeline and gain a clearer picture of future sales.
Workshop 2
Discovering Value
In this second workshop, you’ll be introduced to a proven method for uncovering the value your agency creates for clients – and, most importantly, learn how to get paid your fair share for creating that value.
In this hands-on session, you’ll discover how to:
- Ask the right questions to uncover your client’s biggest business challenges.
- Collaborate with clients in workshops to co-create a compelling business case for your solution.
- Clearly position your agency’s expertise and ability to produce tangible client outcomes.
- Gather all the information you need to create proposals that justify higher fees.
Workshop 3
Crafting Pricing & Proposals
In this workshop, you’ll be introduced to a step-by-step approach that will help you confidently request higher fees and build proposals that convert opportunities into paying clients.
You’ll walk away knowing how to:
- Set pricing that reflects the true value of your services, not your costs or market rates.
- Build value-driven proposals that clearly demonstrate ROI to your clients.
- Present and defend your pricing convincingly, even in competitive pitches.
- Create proposals that get faster approval and higher conversions.
Workshop 4
Gaining Commitment
In this final workshop, you’ll discover how to close deals by demonstrating the full value of your solution. You’ll replace the high-pressure tactics of traditional sales with a new approach to gaining commitment, in which you guide, not push, your clients towards a decision.
You’ll leave the workshop knowing how to:
- Prevent and handle common objections before they arise.
- Gain support and approval by positioning your proposal as the best-fit solution.
- Negotiate terms and conditions while handling difficult procurement departments.
- Create win-win outcomes that build trust and long-term relationships.
Post workshop support
Getting Results
It’s one thing to learn a new skill; it’s quite another to apply it confidently. That’s why four weeks of post-workshop support and coaching is included – so you can implement what you’ve learned with real clients and opportunities.
Here’s what’s included:
- 90 minutes of 1-on-1 coaching: For planning, role-playing, or live call analysis and feedback.
- Four weekly check-ins: To discuss what’s working, where you’re stuck, and how to keep moving forward.
- On-demand access: You’ll have direct access to me for questions, troubleshooting, or advice.
You’ll walk away from the training confident in your ability to deliver profitable results for BOTH your clients AND your agency.
Qualify leads better
Understand why clients buy
Sell with confidence
You’ll feel in control of the entire sales process, from initial contact to close, and sell in a way that feels natural to you – without discomfort or uncertainty.
Increase your prices
You’ll walk away knowing how to ask for and receive higher budgets – backed by a process that justifies the investment in your agency and minimizes price objections.
Convert more proposals
Unlock more profit
You’ll optimize your sales process to win more lucrative clients at higher prices and a lower cost of sale – ensuring every new project boosts your bottom line.
Join the first workshop completely free. No payment. No risk. Guaranteed.
I understand the stakes are high, and you deserve to know your investment in this training will pay off.
Most training programs require a leap of faith in the form of payment in advance. This one doesn’t.
Here’s why:
You can join the first workshop, Qualifying Prospects, for free.
In this session, you’ll discover how to identify high-value leads, build a healthier sales pipeline, and stop wasting time, effort and money on bad-fit prospects. That means higher conversion rates, shorter sales cycles, and ultimately, more profitable deals for your agency – without the frustration of chasing leads that go nowhere.
You’ll receive 100% of the benefits the workshop has to offer – and walk away with actionable tools and strategies you can apply immediately to your sales process.
No pressure. No financial commitment – just the freedom to decide if this is what your agency needs.
After the workshop, the decision is yours:
- If you find the session valuable, you can invest in the full program and continue with the remaining workshops: Discovering Value, Crafting Pricing & Proposals, and Gaining Commitment.
- If not, you can walk away – no strings attached and no hard feelings. You won’t owe me a penny.
It’s that simple.
I will not ask you to invest in this training until you’ve experienced its value firsthand and know it’s the right fit for you.
Not only that…
Even if you invest in the full program, I’ll still back it with a 100% satisfaction guarantee. If you’re not completely satisfied, I’ll refund your investment in full. No questions asked.
In almost 20 years as a consultant, I’ve never been asked for a refund for my services. Ever.
My success is tied to your success – and I stand by my promise to deliver real results.
Andrew has a talent for turning complex ideas into simple sales stories. His approach helped us get our messaging straight in a number of successful pitches.
Eike Klein, u+i interact
Since working with Andrew our pipeline has transformed. Not only are we attracting bigger opportunities with new clients, we’re closing them too.
Mark Heuermann, epunks
We’ve benefited from Andrew’s expertise in developing concepts for pitches. He’s an unexpected source of creativity and has positively influenced our projects.
Konrad Kuschel, Elements Entertainment
The value-based growth plan for your agency
Step 1
Attend the first workshop – then decide
Learn to qualify opportunities and create healthy pipelines under no obligation. With a 100% money-back guarantee, there’s zero risk in getting started.
Step 2
Complete the training and get four weeks of coaching
Master value-based selling to understand, communicate, and monetize the value you create. Receive expert support to apply your new skills in real-world scenarios.
Step 3
Win better clients and grow your agency
Transform your sales process to attract high-value clients, secure bigger budgets, and build a stronger, more profitable agency that thrives on your expertise.
(Spaces are limited)
I’ve designed this training to transform the way you sell and the results you get
25 years of expertise
More than just sales
Not only am I a seasoned sales professional, but I’m also a trained marketing and brand manager. You’ll get the benefit of three disciplines – sales, marketing, and branding – wrapped into one powerful strategy for your agency’s growth.
A process you can trust
You’ll follow a proven, step-by-step sales process refined through years of practical application. This process consistently delivers results and will help you close more deals – faster and with higher profits.
Results matter
Satisfaction guaranteed
I’m confident in the results this training will deliver. If you don’t see a noticeable improvement in your sales process and ability, I’ll refund 100% of your investment – no questions asked.
Committed to your success
Your success is my priority. I’m committed to providing hands-on support, tailored guidance, and follow-through to ensure your agency reaps the full benefits of this training – long after the workshops are over.
25 years of expertise
More than just sales
Not only am I a seasoned sales professional, but I’m also a trained marketing and brand manager. You’ll get the benefit of three disciplines – sales, marketing, and branding – wrapped into one powerful strategy for your agency’s growth.
A process you can trust
You’ll follow a proven, step-by-step sales process refined through years of practical application. This process consistently delivers results and will help you close more deals – faster and with higher profits.
Results matter
Every strategy and tactic I share is focused on one thing: delivering measurable returns for your agency. Whether it’s increasing win rates or maximizing your pricing power, everything I do is designed to create a clear, quantifiable impact on your bottom line.
Satisfaction guaranteed
I’m confident in the results this training will deliver. If you don’t see a noticeable improvement in your sales process and outcomes, I’ll refund 100% of your investment – no questions asked.
Committed to your success
Your success is my priority. I’m committed to providing hands-on support, tailored guidance, and follow-through to ensure your agency reaps the full benefits of this training – long after the workshops are over.
Ready to profit from value-based selling and win more clients at higher margins?
This is your chance to take the first step towards that goal – completely risk-free.
Join me for the first workshop, see the impact for yourself, and only invest if you’re truly convinced this is the right path for you.
Imagine walking away with a proven process that brings in clients who respect your expertise and are willing to pay for it – a framework you can use again and again to achieve the results you want.
Let’s work together to unlock your agency’s profit potential – one client at a time.
There’s nothing to lose and everything to gain.
Complete the form below to arrange a discovery call to discuss how value-based sales training can transform your results.
Book a discovery call
What to Expect in the Call
- A collaborative and insightful consultation
- Clarity on your sales challenges
- Determination if value-based selling is right for your agency
- No pressure, no sales pitch – just genuine advice tailored to your goals
This Offer Includes
- An initial consultation during a discovery call
- An expert audit of your sales process
- Four customized value-based selling workshops
- The ability to try the first workshop risk-free, then decide
- A 100% satisfaction guarantee
Take the first step toward unlocking your agency’s profit potential – completely risk-free. Complete the form to schedule a call today, and I’ll respond within one working day.
Frequently Asked Questions
Who is this training for?
It’s a perfect fit for any team member that attends client meetings and creates offers.
Why does this training matter?
In today’s competitive market, it’s no longer enough to simply deliver great work – you need to sell the value of that work effectively. This training helps you move away from selling based on time or cost and instead focuses on showing clients the real business outcomes you create. By learning how to sell based on value, you’ll be able to win better clients, increase your prices, and grow your agency sustainably.
How is the training delivered?
What do I get?
By the end of the training you’ll have everything you need to immediately start qualifying and closing better clients and bigger budgets.
What kind of results can I expect?
How soon will I see results?
Depending on your average deal size, you may even achieve a significant return on your investment with your first closed deal following the workshops.
Realistically, you can expect to see substantial improvements in your bottom line within a few months of implementing the strategies taught in this training.
Is the training available in German?
Do you have a breakdown of the curriculum?
I also provide full details on discovery calls.
Is the first workshop really free?
What does the training cost?
The investment for the full program depends on a number of factors, including the level of customization and support you choose, as well as any additional coaching and implementation guidance.
I’d be happy to walk you through the options – just arrange a discovery call, and we can discuss what makes the most sense for your agency.
Do you offer a guarantee?
If you’re not happy with the training, I’ll refund your entire investment.
How big does my agency need to be?
Is this training suitable for my agency niche?
What happens after the workshops are completed?
Will I have to use high-pressure sales tactics?
No. This training is about authentic selling, not pushy tactics. You’ll learn to qualify clients, demonstrate your value, and close deals in a way that aligns with your values – making the entire process feel natural and comfortable.
Do I need to prepare anything?
How much time will I need to invest?
The post-workshop phase includes up to 90 minutes of coaching and four weekly check-in calls, each lasting 45 to 60 minutes.