WIN BETTER CLIENTS
AND BIGGER BUDGETS

Consultancy and training for new business sales

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Your team has the talent and expertise to create outstanding work for ANYONE

But winning new clients, better projects and bigger budgets, is hard –  and harder still to make the whole game profitable and rewarding

Sound familiar? 🤔

“Everyone is cutting budgets due to the recession and all the uncertainty right now”

“Lead generation is difficult, expensive and no one wants to do it”

“Clients expect us to pitch for free. It’s crazy when you think about it – we’re literally giving away hundreds of man hours and our best ideas for nothing”

“Clients seem interested then suddenly go off radar and ghost us. It’s frustrating chasing them down”

“All our projects are customized. No two are the same, so there isn’t really a strategy or process we can follow”

“People have have unrealistic price expectations – they always seem surprised at what it costs to work us and either haggle for discounts or go with someone cheaper.”

“We always seem to be second best in pitches and RFPs. We’re told our offers are ‘good’, but they’re never quite good enough to win. I’m sick of it”

“There’s a million and one things on my plate. I don’t have time to sell”

“We discount projects and end up giving away fee hours anyway. It’s a double hit. Scope creep is killing us.”

“Our market is different. It’s not like we’re selling paperclips here. Our solutions are complex and hard to explain”

You want to fix these problems
but aren’t sure where to start

The question is, will you…

Try and get things right on your own?

Probably the most cost-effective solution if you know what you’re doing. But you’re not a team of salespeople remember? You’re bound to make mistakes. And they could come with a hefty price tag.

Can you afford to get things wrong?

Hire a new head of marketing?

If you can find a good one, go for it. But expect to pay six figures with no guarantee of success. Also, chances are you’ll have parted company and be looking for a replacement within 2 years.

Are you willing to gamble that kind of money?

Bring in a traditional consultant?

Sure, if they truly understand the agency business. Most won’t. Which could mean big bills and endless slides of generic strategy. After which, you’re on your own to work out implementation.

Are you ready to bet your agency’s future on cookie-cutter solutions?

Wait, and hope things get better?

It could work, but are you willing to take the risk? Plus, it’s likely you’ll be leaking revenues and leaving money on the table each and every day you delay your decision to act.

Is that a price you’re willing to pay?

But there is another way…

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We could be working together right now to make your new business problems a thing of the past

So you can attract the clients you want and prices your expertise deserves.

I’m Andrew. Think of me as a ‘New Business CoPilot’ – a partner working alongside you, helping guide your firm to higher value projects with best-fit clients.

If you run an agency, I can help you get the ‘PREsuasion’ and ‘PERsuasion’ sides of business development right – giving you and your team everything you need to acquire clients and grow new business revenues.

Practically speaking, we’ll find ways to differentiate your firm from the 765,812 other agencies out there, then seek to communicate those differences, compellingly and convincingly, to clients during the sales process.

Ultimately, the goal is getting your agency winning better clients and bigger budgets… with a personalised approach that links everything back to the value you create.

We could be working together right now on making your new business problems a thing of the past

So you can attract the clients you want and prices your expertise deserves.

I’m Andrew. Think of me as a ‘New Business CoPilot’ – a partner working alongside you, helping guide your firm to higher value projects with best-fit clients.

If you run an agency, I can help you get the ‘PREsuasion’ and ‘PERsuasion’ sides of business development right – giving you and your team everything you need to acquire clients and grow new business revenues.

Practically speaking, we’ll find ways to differentiate your firm from the 765,812 other agencies out there, then seek to communicate those differences, compellingly and convincingly, to clients during the sales process.

Ultimately, the goal is getting your agency winning better clients and bigger budgets… with a personalised approach that links everything back to the value you create.

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Andrew has a talent for turning complex ideas into simple sales stories. His approach helped us get our messaging straight in a number of successful pitches.

Eike Klein
u+i interact

I’ll take you from struggling with sales
to landing projects you’ll love working on
with clients you’ll love working with

And you’ll get there without…

High pressure tactics

Spending a fortune

Sacrificing your values

How?

By finally taking control of every step of the sales process

"

Step 1 – Positioning

Stand out to sell more

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Imagine if your agency was so differentiated and distinct, clients were happy to buy more from you, more often and at higher prices. That’s the potential of great positioning. Think of it like a hidden superpower. One you can deploy to supercharge your marketing and sales – and ultimately your bottom line.

By the end of this process, you will have everything you need to:

  • Unlock your agency’s unfair advantage
  • Give customers compelling reasons to buy
  • Create a powerful, persuasive sales story
  • Be first to mind when clients start searching for solutions
  • Answer the question, “Why should we buy from you?

Get in touch to chat about your sales story and positioning

Step 1 – Positioning

Stand out to sell more

$

Imagine if your agency was so differentiated and distinct, clients were happy to buy more from you, more often and at higher prices. That’s the potential of great positioning. Think of it like a hidden superpower. One you can deploy to supercharge your marketing and sales – and ultimately your bottom line.

By the end of this process, you will have everything you need to:

  • Unlock your agency’s unfair advantage
  • Give customers compelling reasons to buy
  • Create a powerful, persuasive sales story
  • Be first to mind when clients start searching for solutions
  • Answer the question, “Why should we buy from you?

Get in touch to chat about your sales story and positioning

Step 2 – Planning

A roadmap for agency growth

$

There’s lots of wishy-washy mumbo jumbo masquerading as strategy these days. But not here. Instead we’ll take a good, hard look at what you want to achieve and develop practical ways to get you there. The end result? A short, simple plan to guide your business development activities for the next 12 months.

By the end of this process, you will have everything you need to:

  • Eliminate revenue leaks from your sales funnel
  • Find and target high-value, best-fit prospects
  • Benchmark performance against other agencies
  • See ROI before investing in lead generation
  • Achieve your marketing and sales goals

Get in touch to chat about your sales and marketing strategy

Step 2 – Planning

A roadmap for agency growth

$

There’s lots of wishy-washy mumbo jumbo masquerading as strategy these days. But not here. Instead we’ll take a good, hard look at what you want to achieve and develop practical ways to get you there. The end result? A short, simple plan to guide your business development activities for the next 12 months.

By the end of this process, you will have everything you need to:

  • Eliminate revenue leaks from your sales funnel
  • Find and target high-value, best-fit prospects
  • Benchmark performance against other agencies
  • See ROI before investing in lead generation
  • Achieve your marketing and sales goals

Get in touch to chat about your sales and marketing strategy

Step 3 – Prospecting

Start tomorrow’s growth today

$

Perhaps your agency can survive on repeat business from existing clients. But if you want it to thrive, you’re going to need a constant flow of revenues from new accounts. Prospecting is the first-step on the road towards that growth. With an approach focused on making your agency memorable, we’ll choose your best-fit targets and create lead generation campaigns to go after them.

By the end of this process you will have everything you need to:

  • Build brand awareness and demand for your services
  • Engage decision makers in authentic conversations
  • Launch targeted multi-channel campaigns
  • Avoid cold calling and costly RFPs
  • Generate a steady flow of leads now and in the future

Get in touch to chat about prospecting and lead generation

Step 3 – Prospecting

Start tomorrow’s growth today

$

Perhaps your agency can survive on repeat business from existing clients. But if you want it to thrive, you’re going to need a constant flow of revenues from new accounts. Prospecting is the first-step on the road towards that growth. With an approach focused on making your agency memorable, we’ll choose your best-fit targets and create lead generation campaigns to go after them.

By the end of this process you will have everything you need to:

  • Build brand awareness and demand for your services
  • Engage decision makers in authentic conversations
  • Launch targeted multi-channel campaigns
  • Avoid cold calling and costly RFPs
  • Generate a steady flow of leads now and in the future

Get in touch to chat about prospecting and lead generation

Step 4 – Pitching

Control the value conversation

$

Great pitches can earn applause, seal deals and make you money. But here’s the thing: the best pitches are never just dog and pony show ‘events’. They’re the climax of a meticulously planned journey. Get the tools and techniques you need to control every step of that journey, from initial lead to happy customer.

By the end of this process you will have an easy-to-follow framework, giving you everything you need to:

  • Successfully navigate complex, conceptual sales
  • Qualify leads effectively and speed up the sales process
  • Build value-based business cases prospects buy into
  • Create concepts for pitches that “Sell the invisible”
  • Increase confidence in your agency’s ability to sell

Get in touch to chat about pitching and sales process

Step 4 – Pitching

Control the value conversation

$

Great pitches can earn applause, seal deals and make you money. But here’s the thing: the best pitches are never just dog and pony show ‘events’. They’re the climax of a meticulously planned journey. Get the tools and techniques you need to control every step of that journey, from initial lead to happy customer.

By the end of this process you will have an easy-to-follow framework, giving you everything you need to:

  • Successfully navigate complex, conceptual sales
  • Qualify leads effectively and speed up the sales process
  • Build value-based business cases prospects buy into
  • Create concepts for pitches that “Sell the invisible”
  • Increase confidence in your agency’s ability to sell

Get in touch to chat about pitching and sales process

Step 5 – Pricing

Maximize value for both sides

$

If you really want to improve your bottom line, the most powerful thing you can do is to get better at pricing. But kicking the habit of discounting and asking clients for more money is easier said than done. We’ll work together to grasp the full worth of your services and how to communicate that value effectively to your clients, so you can stop leaving money on the table and finally start earning what you deserve.

By the end of this process you will have everything you need to:

  • Move beyond time and materials to selling the value you create
  • Make clients more receptive to higher price points
  • Prevent common objections such as, “You’re too expensive”
  • Earn higher profit margins and improve cash flow
  • Finally, get pricing right and set prices with confidence

Get in touch to chat about pricing

Step 5 – Pricing

Maximize value for both sides

$

If you really want to improve your bottom line, the most powerful thing you can do is to get better at pricing. But kicking the habit of discounting and asking clients for more money is easier said than done. We’ll work together to grasp the full worth of your services and how to communicate that value effectively to your clients, so you can stop leaving money on the table and finally start earning what you deserve.

By the end of this process you will have everything you need to:

  • Move beyond time and materials to selling the value you create
  • Make clients more receptive to higher price points
  • Prevent common objections such as, “You’re too expensive”
  • Earn higher profit margins and improve cash flow
  • Finally, get pricing right and set prices with confidence

Get in touch to chat about pricing

Step 6 – Proposals

Build offers that gain commitment

$

Your proposal is more than just a business document. It’s the culmination of a deliberate process, positioning your agency as the best-fit solution to a client’s problem. Crafting and delivering the perfect offer is as much art as it is science. Together, we’ll create proposals that are compelling, clear, and consistently result in your agency securing larger shares of client budgets.

By the end of this process you will have everything you need to:

  • Streamline the process of crafting custom proposals
  • Communicate the value and ROI of working with you
  • Stop giving away your best ideas and thinking for free
  • Leverage pricing options for better close rates
  • Make partnering with your agency feel safe and strategic

Get in touch to chat about offers and proposals

Step 6 – Proposals

Build offers that gain commitment

$

Your proposal is more than just a business document. It’s the culmination of a deliberate process, positioning your agency as the best-fit solution to a client’s problem. Crafting and delivering the perfect offer is as much art as it is science. Together, we’ll create proposals that are compelling, clear, and consistently result in your agency securing larger shares of client budgets.

By the end of this process you will have everything you need to:

  • Streamline the process of crafting custom proposals
  • Communicate the value and ROI of working with you
  • Stop giving away your best ideas and thinking for free
  • Leverage pricing options for better close rates
  • Make partnering with your agency feel safe and strategic

Get in touch to chat about offers and proposals

Ready to learn more?

Then click the big red button below to get in touch.
You’ll be taking the first step towards better projects, at higher prices, with clients that VALUE your agency for what it does best

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Since working with Andrew, our pipeline has transformed. Not only are we attracting bigger opportunities, we’re closing them too.

Mark Heuermann
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