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Hellođź‘‹,  I’m Andrew.

I help agencies win better clients & bigger budgets

Practically speaking, I show agencies how to create more value for clients during the new business process—and how to capture a larger share of that value through higher prices and increased profit.

10 (+2) things about me

  • I live in Germany with three growing boys and a very patient wife. I’m a lucky man.
  • In school, I failed German. I told my teacher I didn’t give a sh*t because I’d never in a million years need to order a currywurst. #Karma
  • I use plain language and speak like a normal person… unless I’m speaking German. #MoreKarma
  • My first sales job was selling double glazing. It was awful, but I was more awful. I lasted about three weeks.
  • Before becoming self-employed in 2006, I was the #1 salesperson for one of Europe’s largest digital media companies. I still have a commemorative mug.
  • Strangely, considering my profession, I’m not an extrovert. Even after 25 years in sales, I still get nervous before meetings and struggle to talk to strangers.
  • Given the above, I believe anyone can learn to sell—and learn to enjoy it. Even techies and creatives! (Most of whom, in my experience, would rather eat glass than try to sell anything.)
  • I think life’s too short to waste time with d*ckheads (personally or professionally).
  • I think charging hourly and daily rates for expert services is b*llocks.
  • I believe in delivering results… or else. That’s why I’ve always offered my clients a 100% satisfaction guarantee. Not satisfied? I’ll refund your investment in full. Funny thing is, I’ve never been asked for a refund for my services. Ever.

Two more random facts for good measure:

  • In my youth, I appeared on UK TV four times: Coronation Street, Cheggers Plays Pop, Cracker, and (for a fleeting moment) Blue Peter.
  • Semolina pudding makes me gag. Literally. 🤢

 

Workshop 1

Qualifying Opportunities

If you're tired of deals that keep getting delayed, this is your chance to master one of the most misunderstood and overlooked parts of agency sales: qualification.

In this introductory workshop, you’ll learn how to:

  • Identify the right prospects—those who truly need your product, have the budget, and are ready to make a decision.
  • Spend less time chasing dead ends and more time closing deals that matter.
  • Speed up your sales cycle and improve cash flow.
  • Build a healthier pipeline and gain a clearer picture of future sales.

 

Workshop 2

Discovering Value

In this second workshop, you’ll be introduced to a proven method for uncovering the value your agency creates for clients—and, most importantly, learn how to get paid your fair share for creating that value.

In this hands-on session, you’ll discover how to:

  • Ask the right questions to uncover your client’s biggest business challenges.
  • Collaborate with clients using design thinking exercises to co-create a compelling business case for your solution.
  • Clearly position your agency’s expertise and ability to produce tangible client outcomes.
  • Gather all the information you need to create proposals that justify higher fees.

 

Workshop 3

Pricing & Proposals

In this workshop, you’ll be introduced to a step-by-step approach that will help you confidently request higher fees and build proposals that convert opportunities into paying clients.

You’ll walk away knowing how to:

  • Set pricing that reflects the true value of your services, not your costs or market rates.
  • Build value-driven proposals that clearly demonstrate ROI to your clients.
  • Present and defend your pricing convincingly, even in competitive pitches.
  • Create proposals that get faster approval and higher conversions.

 

Workshop 4

Gaining Commitment

In this final workshop, you’ll discover how to close deals by demonstrating the full value of your solution. You’ll replace the high-pressure tactics of traditional sales with a new approach to gaining commitment, in which you guide—not push—your clients towards a decision.

You’ll leave the workshop knowing how to:

  • Prevent and handle common objections before they arise.
  • Gain support and approval by positioning your proposal as the best-fit solution.
  • Negotiate terms and conditions while handling difficult procurement departments.
  • Create win-win outcomes that build trust and long-term relationships.