About me

Hello👋,  I’m Andrew.

I help agencies with strategy and sales.

Practically speaking, I help you understand and communicate the value you create. So you can sell more. To more clients. For more money.

You can learn more about me on LinkedIn. But here’s some totally unbiased facts about me you won’t find there.

Chosen by yours truly. 😉

10 (+2) facts about me

  • 1️⃣ I live in Germany with three growing boys and a beautiful (and very patient) wife. I’m a lucky man
  • 2️⃣ In school I failed German. And delighted in telling my teacher I didn’t give a sh*t, as I would never EVER in my life need to know how to order a currywurst. #Karma
  • 3️⃣ I use plain language and speak like a normal person… unless I’m speaking German. #MoreKarma
  • 4️⃣ My first sales job was selling double-glazing. I lasted three weeks
  • 5️⃣ Before becoming self-employed in 2006, I was the #1 salesperson in Europe for one of Europe’s largest digital media companies. I still have the commemorative mug
  • 6️⃣ Strangely, considering the profession I chose, I’m not an extrovert. After over 25 years in sales I still get nervous before meetings and find it hard talking to strangers
  • 7️⃣ Given the above, I believe anyone can learn to sell. And learn to enjoy it. (Including people who’d rather eat glass than try to sell anything)
  • 8️⃣ After learning a friend wasted 50K on a “branding consultant” (🤯), I spent thousands on studying proper brand strategy under two of the world’s leading marketing experts
  • 9️⃣ After seeing so many agencies struggle to get paid their fair share of the value they create, I’m on a mission to rid the world of hourly and daily rates. Selling time sucks. And has to stop
  • 🔟 I believe in delivering results… or else. Which means I’ll actively seek performance-based compensation. So, the better your results are, the better mine are too

And two more random facts for good measure:

  • 1️⃣ As a kid I appeared on UK TV three times: Coronation Street, Cracker and Cheggers Plays Pop
  • 2️⃣ Semolina pudding makes me gag. Literally🤢
Workshop 1

Qualifying Opportunities

If you're tired of deals that keep getting delayed, this is your chance to master one of the most misunderstood and overlooked parts of agency sales: qualification.

In this introductory workshop, you’ll learn how to:

  • Identify the right prospects—those who truly need your product, have the budget, and are ready to make a decision.
  • Spend less time chasing dead ends and more time closing deals that matter.
  • Speed up your sales cycle and improve cash flow.
  • Build a healthier pipeline and gain a clearer picture of future sales.

 

Workshop 2

Discovering Value

In this second workshop, you’ll be introduced to a proven method for uncovering the value your agency creates for clients—and, most importantly, learn how to get paid your fair share for creating that value.

In this hands-on session, you’ll discover how to:

  • Ask the right questions to uncover your client’s biggest business challenges.
  • Collaborate with clients using design thinking exercises to co-create a compelling business case for your solution.
  • Clearly position your agency’s expertise and ability to produce tangible client outcomes.
  • Gather all the information you need to create proposals that justify higher fees.

 

Workshop 3

Pricing & Proposals

In this workshop, you’ll be introduced to a step-by-step approach that will help you confidently request higher fees and build proposals that convert opportunities into paying clients.

You’ll walk away knowing how to:

  • Set pricing that reflects the true value of your services, not your costs or market rates.
  • Build value-driven proposals that clearly demonstrate ROI to your clients.
  • Present and defend your pricing convincingly, even in competitive pitches.
  • Create proposals that get faster approval and higher conversions.

 

Workshop 4

Gaining Commitment

In this final workshop, you’ll discover how to close deals by demonstrating the full value of your solution. You’ll replace the high-pressure tactics of traditional sales with a new approach to gaining commitment, in which you guide—not push—your clients towards a decision.

You’ll leave the workshop knowing how to:

  • Prevent and handle common objections before they arise.
  • Gain support and approval by positioning your proposal as the best-fit solution.
  • Negotiate terms and conditions while handling difficult procurement departments.
  • Create win-win outcomes that build trust and long-term relationships.