About you

It’s simple. You’re the one who has to sell.

You may be the agency owner. Or part of the leadership team. Perhaps you’re in account management. Or even sales.

Whatever your role or title, in order for your agency to survive, it’s your job win new business. Whether you like it or not.

Now, I’m guessing here, but…

Chances are it was your expertise in digital or design that got you started in the agency business, NOT a burning desire to sell to people.

(Nobody’s that masochistic 😉)

But of course, an agency must sell to keep the lights on. Meet payroll. And keep the fridge fully stocked with beer and Red Bull.

But like it or not, one thing IS certain:

Selling agency services is getting harder every day.

There’s the competition for a start – sprouting up everywhere, like weeds after it rains.

It’s an ever-thickening forest, demanding you be more than just another shade of green to be seen.

But perhaps you are getting seen.

And stand out just enough for the occasional RFP to land in your lap.

You’ll be glad of the business, I’m sure.🙏

But not the hoops you have to jump through to get it.

Perhaps this sounds familiar:

A potential client requests a proposal, or invites you to pitch…

Then demands you spend a small fortune in time, effort and expertise, crafting custom solutions filled with your best ideas…

Then expects you’ll hand them all over for FREE!

And, as if that wasn’t enough!

Some of them…

(For whom a special place in Hell is surely reserved 🔥😈)

Will ask you to pitch for business already earmarked for their existing agency.

They’ll look at your proposal, then demand you drop your price.

Which is sort of like asking you to drop your pants.

And that’s bad.

But it’s a lot worse when you agree. Only to realise (after weeks of being ghosted 👻) that the client was never really interested in you at all. And was only using you to get a better offer from the agency they already work with.

When that happens (and it does, right?), you’ll feel like you’ve sold your soul.

Surely, better clients must be out there? 🤔

  • ➡️ Clients who appreciate your expertise…
  • ➡️ Clients willing to pay you what you’re worth…
  • ➡️ Clients that could breathe new life into your agency…

Well, there are.

But you’ll never get to work with them until you master three things:

  • 1️⃣ Understanding the value you create
  • 2️⃣ Communicating that value
  • 3️⃣ Capturing that value

Luckily, I can help you with that.

Maybe we should talk a little?